2. Use lists throughout the rest of the website. Readers are looking to gather information not to read a novel.
4. Headings are a good way to break up the text and make scanning easier for the user. Readers might get bored if there is the same font and a lot of writing, headings are bold or in color.
5. Links should be placed well. If a link is in the middle of a paragraph it will attract the reader and they will click it. Usually the user will go to that link then another and another and forget about your website. Place them after your information has been given.
6. Divide the content into logical units, information that has to do with each other should be closer to each other. The site should closely follow your information structure.
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